Our Vision

“Today there is no other industry that is more exciting or developing more rapidly than Cannabis. We formed ESH to unify our operations and to claim our place as a leader in the industry.”
– George Boyadjian, 420 College founder & CEO

George Boyadjian, Founder & CEO of 420 College, cannabis cultivation permit California City

George Boyadjian, ESH’s Founder is a cannabis connoisseur and businessman from Fresno, California. Back in 2009, he set out on a mission to corner a small portion of what is now a multi-billion dollar industry. His vision was to create a cannabis business management system that could expand, own brands and vertically integrate from seed to sale.

After operating 420 College and FTG Management in California, Washington and Oregon for over 10 years, George’s vision has become a reality. He has educated thousands of people; has advised dozens of companies and investor groups on licensing and operations; and has acquired permits, licenses, properties and operations across the state. As the industry rapidly matures, there will be only a handful of companies poised to assume market leadership positions. George has formed ESH to stand with that group of industry leaders.