Our Team

George Boyadjian – Founder, Chairman & CEO

George is the Founder of our group of companies, and personally built each operation.  He is one of a handful of the leading professionals in the cannabis industry, with over 10 years of professional experience in retail, manufacturing, delivery and cultivation.

He started working in the industry in 2005, and in 2008 built a 10,000 square foot indoor cultivation facility.  He operated it until the medical collective model was superseded by the State of California in 2016. He also operated three dispensaries in California between 2010 and 2014, which collectively averaged over 900 patients per day. He has been a hands-on builder of six successful cannabis businesses, as principal, investor and consultant.

He is actively involved in the industry’s evolving regulatory landscape. A fixture at local- and state-level hearings and committee meetings, his advocacy efforts have been instrumental in creating positive change within the industry. His years of hands-on experience and vast knowledge of regulations and policies lead him to form our 420 College and FTG Management subsidiaries in 2009.

Since then, he has produced and personally conducted hundreds of seminars and workshops for thousands of budding cannabis entrepreneurs throughout California, Washington, Oregon, Nevada, Arizona, Illinois and Florida. FTG has assisted dozens of 420 College enrollees in establishing legal entities under the laws of those states, specializing in California.

In 2016, George returned to operations by accumulating properties, permits and licenses for his own account. He formed ESH in 2018 to consolidate those operations and to continue to expand our businesses and his legacy as an industry leader, across the legal cannabis landscape.

Steve Crane – Director, EVP

Steve Crane is a highly experienced and dynamic executive who has worked as an entrepreneur, CEO and venture investor in the Los Angeles area for over thirty years. Since 2000 he has invested in and joined the boards and management teams of numerous startup and emerging growth companies.

He is perhaps best known for his work with CorpHQ Inc., a publicly traded venture incubator. Formerly an Internet destination for small businesses, he reacquired the company in 2000, then reorganized, recapitalized and built it into one of the most successful venture incubators in Los Angeles during the period. From 2001-2007 the company built seven companies, taking two to the public markets. During that period, CorpHQ generated five consecutive years of quarterly revenue and earnings growth. After taking the company private, he continued his work in venture finance with the surviving entities until 2016.

He originally co-founded CorpHQ in 1993, as the Internet’s first business-to-business destination for the small office-home office market. Under Steve’s leadership, the company grew rapidly, went public and then consolidated into a larger publicly traded Internet company in late 1999.

Steve began his management career as VP-Sales for an international oilfield equipment supply company. Later as President of a manufacturer of proprietary composites, he engineered the company’s growth from two man engineering office to $100 million internationally renowned company over a six-year period. After being named CEO, he spearheaded the Company’s emergence into the public capital markets.

Steve Crane has also participated in high profile, emerging public company industry advocacy efforts. He served on the National Association of Securities Dealer’s OTC-Bulletin Board Best Practices Committee in 1999; co-founded The CEO Council, a Washington DC-based advocacy organization in 2002; and testified before White House staff and Congressional Members in 2003-2004.

Steve is married to the well known musician Gere Fennelly, has a grown daughter, and lives in the Hollywood Hills area of Los Angeles. He is a music lover, basketball player, former competitive kick boxer and a lifelong fan of the Los Angeles Dodgers and Lakers.

Justin Galindo – Real Estate

Justin Galindo is a licensed Real Estate agent, providing real estate services, for California’s commercial and residential real estate market.  Justin runs the Property Finder service for 420 College, locating properly zoned properties for aspiring cannabis entrepreneurs throughout the State of California.

As a licensed real estate agent specializing in commercial cannabis business, he has been featured in Marijuana Business Magazine and Los Angeles commercial real estate magazine “The Real Deal” for his hard work and experience in the cannabis industry.

He has been involved in the industry for 2 years working with 420 College as branch manager and speaking at various City Council & Board of Supervisor’s meetings all across California, as well as being a key speaker at 420 College seminar’s throughout the state teaching students and clients the ins and outs of finding suitable locations for their businesses and how to locate the ideal location for their desired cannabis business.

William Guerrero – Marketing & Branding

William Guerrero specializes in cannabis business marketing and advertising. Through social media, web design, logo production, and photography, he makes sure all clients cannabis businesses are on the map and stay in the public eye. When working with a client, he caters to their needs and makes sure to help their vision come to life.